Water’s Going On?

Uncovering the rules of the Ice Bucket Challenge, and who in the community has been targeted most recently.

By Melanie Pagan

If you’ve spent time on social media lately, chances are you’ve witnessed one of your virtual friends dumping a bucket of ice water over their heads for charity’s sake.

The Ice Bucket Challenge began this summer as a way to raise awareness for ALS, also known as Lou Gehrig’s disease. This condition affects nerve cells that control voluntary muscle movements. When one gets nominated to do the challenge, they have one of two choices: post a video online of themselves being doused in ice water, or donate $100 to an ALS charity (some people have opted to do both). The dripping subject then nominates a handful of others to do the same.

The wacky act of awareness has since gone viral, and celebrities have even joined in on the fun. Famous faces have included Jennifer Aniston, Tom Hanks, Leonardo DiCaprio and even George W. Bush.

Jennifer Aniston accepting the Ice Bucket Challenge.

Former President George W. Bush accepting the Ice Bucket Challenge.

But local personalities have also been targeted. On Wednesday, Florida Gulf Coast University President Wilson G. Bradshaw took to the cause, and had an ice cold bucketful dumped on his head in plain sight of university students and faculty. He then passed on the dumping duties to other FGCU members, including Provost and Vice President for Academic Affairs Dr. Ron Toll, Dean of the College of Health Professions and Social Work Dr. Mitchell Cordova, Athletic Director Ken Kavanagh, and more.

FGCU President Wilson G. Bradshaw accepting the Ice Bucket Challenge.

So far, the ALS Association reports donations of over $94.3 million. Moral of the story? Have your checkbooks or water buckets nearby, because with the challenge hitting like a tidal wave so close to home, it appears no one is exempt from nomination.

Where you can donate:
ALS Association, alsa.org
ALS of Florida, alsafl.org
ALS Family Charitable Foundation, Inc., alsfamily.org

To find out about local charities you can donate to (sans water bucket), explore these links:

Melanie Pagan is the assignment editor and social media coordinator for TOTI Media, Inc. Follow her on our Facebook, Twitter and Pinterest pages.

Do you have a video of you or someone you know raising ALS awareness? Share it here, or on our Facebook page!



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