By Melanie Pagan
When we outline content for our magazines, we always ask the question: “what will hit home with our readers?” Whether we cover a person making a difference locally, or shed light on under-the-radar activities, we strive to keep our audience connected to the Lee County community.
But now we want more. I guess you can call us needy. Not only do we want readers to take pleasure in our content, we want them to feel like they are a part of it. It’s one thing to give our supporters pages to flip through, but showcasing photos of their own can transform: “here’s a story on the beach I visited,” into “here’s a picture of me at that very beach!”
Our social media outlets are good places to start. As we expand our internet presence, we want our fans to grow along with us. We have started to announce photo contests on our Facebook, Twitter, and Pinterest pages, so people can enter to win a chance to appear in print or online.
Until January 1, we are asking friends to send us pictures of themselves or loved ones in the “Sanibel Stoop” pose for a chance to appear in our March/April issues. We have also implemented a weekly #OfficePawty challenge on Facebook, where readers can submit photos of furry friends hanging out on the clock, in the office. The weekly winner will be featured on our page.
So, if you haven’t already, I encourage you to “like” our social media pages to find out where and what to submit. Without our loyal subscribers and readers, we wouldn’t be where we are, and we want to express our thanks.
Melanie Pagan is the editorial assistant and social media representative for TOTI Media.